When the name Beachbody comes up, most people flash back to a memory of surfing through channels on their TV and being caught up by a P90X infomercial.  In fact, research proved that for every 40 people who watched that program, only 1 picked up the phone or went online to buy it.  The other 39 who watched were curious, but for one reason or another, not ready to invest in a box of DVD’s with the promise of a healthier body.  So how did Beachbody grow from a DVD’s in a box infomercial company, to the leading at-home fitness company in the world?  It’s an interesting story of having a good idea, taking a stand for every customer, and creating a business that works.  

Now let's step back to where Beachbody began - it was founded in 1998 by two friends, Carl Daikeler and John Congdon, who had great success in the world of infomercial marketing. They were smart at bringing products to people through TV but midway into their career they had an idea to bring fitness programs to people who struggled to lose weight and didn’t have the time, money or comfort level of going to a gym. The company they worked for laughed at their wild ideas, so they decided to create them on their own. This was how Beachbody was born - two guys with an idea that nobody else believed in.

Like any new company, they struggled at first but learned every step of the way. In fact, when P90X first launched it was a total flop, so they listened to their customers and tweaked it over and over again until it became the highest ranking infomercial program of all time. Not only did the people who purchased P90X get amazing results they also discovered something that was a complete game changer. When Beachbody started talking to their customers, they found that the most successful people all had something in common - someone who supported them during their program.
 

Like any new company, they struggled at first but learned every step of the way. In fact, when P90X first launched it was a total flop, so they listened to their customers and tweaked it over and over again until it became the highest ranking infomercial program of all time. Not only did the people who purchased P90X get amazing results they also discovered something that was a complete game changer. When Beachbody started talking to their customers, they found that the most successful people all had something in common - someone who supported them during their program.

Beachbody knew that the key ingredient to great results was to connect their customers to a buddy or “coach” who would help them pick the best workout for their goals, and offer support and accountability from start to finish. They understood that their success relied on the relationship between their customers and coaches. It would be their personal transformation stories and testimonials that would prove the products and healthy formula of nutrition + fitness + support got results. With this knowledge, they set out to build a trusted brand…one success story at a time. 

Once Carl and John showed the world that their programs and business model worked, their next step was to create a way to compensate those coaches for being loyal advocates of their products. They considered several options, but decided to adopt the most proven business structure for compensating independent business owners called network marketing. Their primary goal was to build an opportunity based on the notion of people helping people, they wanted it done with integrity, so they set out to create something that had never been built before - a "network helping" company

When John and Carl started Beachbody they had one idea in mind: to help you live a healthy, fulfilling life. You're the reason we exist. It's our mission to help you become the person you want to be. Our approach combines fitness, nutrition, and support—a proven healthy formula that has helped thousands of people completely transform their lives. People just like you.

WE BELIEVE in progress rather than perfection.
WE BELIEVE that giving 100% effort will take you further than any shortcut.
WE BELIEVE that real, lasting change is always better than the quick-fix.

WE ARE WILLING to tell the truth about what it takes for healthy weight loss.
WE ARE WILLING to help everyone figure out what their unique healthy formula is.
WE ARE WILLING to do the hard work of helping people create a healthy lifestyle.

Our Team Beachbody® Coach Network is over 450,000 strong serving millions of people around the world, so you're never alone—no matter what your goals are or how far you think you have to go. Together, we'll help you overcome challenges and show you that with a positive attitude, unbelievable change is possible.